HOW TO CONNECT SALESFORCE TO GOOGLE ANALYTICS 4?
If you're looking to manage and grow your leads efficiently, Salesforce is a top-tier CRM solution. But lead generation isn't just about collecting names—it's about understanding your audience and their behavior. This is where integrating Salesforce with tools like Google Analytics can significantly enhance your marketing efforts. Why You Should Integrate Salesforce with Google Analytics Connecting Salesforce with Google Analytics helps bridge the gap between your marketing and sales data. It allows you to understand how customers engage with your website and how that translates into sales. However, without integration, you may miss valuable insights about your leads' journeys, like: Individual Behavior Tracking : Google Analytics offers broad traffic data but lacks detailed insights into individual user actions. Salesforce fills this gap, providing a clearer view of what drives conversions. Lead Source Tracking : Salesforce captures where leads come from, but Google...