What is Search Engine Optimization?
Search Engine Optimization (SEO) is the practice of optimizing a website or online content to improve its visibility and ranking on search engine results pages (SERPs). The ultimate goal of SEO is to increase organic (non-paid) traffic to a website by making it more attractive to search engines and users alike. The process of SEO involves various techniques and strategies to align a website's content, structure, and code with the search engine's ranking algorithms. Here are some essential aspects of SEO: Keyword Research : Understanding what keywords or phrases users are likely to search for when looking for information related to your website's content. By targeting relevant keywords, you can attract the right audience to your site. On-Page SEO: This involves optimizing individual web pages to improve their search engine rankings. This includes elements such as title tags, meta descriptions, heading tags, URL structure, keyword usage, and content optimization. Off-Page...